Pantone Viewpoint Colour Book V. 7 Color Guides and Tools

An aesthetically provocative, culturally relevant trend book that takes a lifestyle approach to color, providing a global color perspective across all product and design industries 12 months ahead. Each issue highlights one overarching theme supported by visual imagery, material direction and 4 trend palettes in Pantone Colors. The latest color news, color psychology research, designer spotlights and future design trends are also featured.

Features & Benefits

Viewpoint Colour issue 07 shines the spotlight on environmentalism as the realization dawns on us all that sustainability is essential to our survival, rather than a matter of choice.

Embracing imperfection and irregularity, reveal innovative ways of building color themes and material story ideas from pre-loved resources.

Short- and long-term color direction allows to select colors based on planning cycle, actionable color intelligence from global color trend experts gives confidence to make critical color choices. Lifestyle color approach streamlines the color planning process.

Productivity Features

Enables you to begin your color planning with the Pantone Fashion, Home + Interiors color language.
Editor: Franklin Till.
Softcover, 168 Pages.
Environment-Themed Lifestyle Imagery.


ISO 9001
1 year
Norde Support

Experience demo and real-time print samples.

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[additional information]
  • 31.75 cm x 24.13 cm softcover on heavy weight paper stock
  • 168 pages
  • Pre-Loved: The Future Role of Designers in a World of Thrifting and Upcycling
  • The Color Curators: 4 trend palettes for Spring/Summer 2021
  • Color Meaning: The Colors of Longevity
  • Visual Essay: Fading Facade
  • Market Insight: The Resale Revolution
  • Studio Profile: Remade, Reduced, Recycled with Raeburn
  • Market Insight: Preloved Color
  • Color, Material, Finish: Pattern Pix
  • Pantone Color of the Year 2020 – Color Message and Application
  • Color Futures: Dematerialized Color
  • All color information provided using PANTONE Color references.
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